Morris Lubricants Racing revs up support for grassroots British motorsport

Morris Lubricants has this year launched a successful programme to support grass roots British motorsport and promote the company’s premium quality oils and lubricants.

More than 100 applications were received after the company invited drivers from all levels of British motorsport to apply to become Morris Lubricants Racing (MLR) ambassadors, providing details about themselves, their racing credentials and their ambition.

Drivers were also encouraged to apply in person at the company’s stand at Autosport International Show held in the NEC, Birmingham in January. After careful consideration, support packages for a year were offered to 25 drivers, which included oil and lubricant supply, hats, badges and decals for their vehicles.

In return, the MLR ambassadors agreed to carry the company’s brand on their vehicles and clothing and to provide regular performance updates and social media promotion linking to Morris Lubricants’ Twitter and Facebook accounts, as well as using the #MorrisLubricants.

The ambassadors are competing in a wide range of motorsport competitions, including the British Rally Championship (BRC) 2, British Rallycross Championship, The Ginetta Juniors, The British Drift Championship, the Pirelli National Superstock 1000 (BSB), British Tractor Pulling Championship, Monster Truck Racing, Ultra Off Road Racing, British Speedway and many more.

Two of the ambassadors currently lead their competitions – Colwyn Bay’s Matt Edwards is the runaway leader of the BRC2 and teenager Dan Rooke is setting a cracking pace in the British Rallycross Supercars Championship.

Morris Lubricants has previously enjoyed great success from sponsoring Hereford’s Lea Wood in the British Touring Car Championship, Tom Cave in the BRC and the Drive Dmack Trophy and Dave Jenkins in the British Truck Racing Championship. This company continues to support Lea on his debut in the British Pickup Truck Racing Championship this season and Dave is challenging to regain the British Truck Racing Championship.

“Morris Lubricants is keen to support talented British drivers whether they are already established in motorsport or climbing through the ranks,” said managing director Andrew Goddard. “We understand how difficult it is to compete in all levels of motorsport without support.

“The MLR programme also provides the company with the perfect platform to promote and demonstrate that our oils and lubricants can cope with the highest demands of motorsport. We are delighted that the programme has already enjoyed great success.

“Over the course of the year, we shall be proudly promoting the ambassadors and monitoring their performance with great anticipation. The MLR programme is set to be developed and expanded for 2017, with a potential new crop of drivers given the opportunity to join.”

We wish all our MLR ambassadors a successful season.