OIL BLENDER SECURES NEW DEAL IN KENYA

A leading oil manufacturer has ensured the Union Jack is reaching new parts of the world after sealing a new African contract.

Morris Lubricants, one of the largest independently owned oil blenders in Europe, has strengthened its already impressive export portfolio by securing a new distributor in Kenya.

The new customer recently placed their first order for a full container of commercial vehicle and agriculture products.

It follows a big push by Morris Lubricants across West Africa, where the brand is already well-known in Ghana, Nigeria, Sierra Leone and Mauritania, and means the Shrewsbury-based company is now exporting to more than 80 countries worldwide.

Stephen Dawe, International Business Director at Morris Lubricants, said: “We have seen impressive growth in the last few years, and our overseas sales have certainly played a big part in that”.

“We are opening up new territories and securing new business in countries that were notoriously difficult to break into in previous years”.

“The key to our success is high-quality. Consumers across the globe are looking for better lubricants, and when quality is the prime differentiator, pricing issues become less significant”.

“We build and nurture relationships with our export customers and the Union Jack is still seen as an emblem of quality, in virtually every corner of the world.”

Mr Dawe said Morris Lubricants’ recent success overseas could be partly attributed to the launch of their latest Versimax brand of commercial vehicle products, together with the growth of new generation gas engine lubricants.

He said: “Our latest marketing campaigns have been welcomed in all of our export locations, where serious consumers recognise Morris Lubricants as a leading high-performance brand, and have done so for many years”.

“In the past, we tried to gain access to different markets with the same suit on. By splitting our products into different brands – such as the new Versimax range for commercial vehicles – it makes it easier for people to understand. Yes, we might do heritage oils, but Morris Lubricants also provides the necessary products for the latest generation commercial vehicles, or for the machinery used in a modern industrial engineering process. Our recent moves have really changed people’s perceptions.

“Another area of expansion has been into gas engines, where Morris has developed a specialist range of crankcase oils. Gas engines have become increasingly important in places like India and the Middle East, where combined heat and power plants are continuing in popularity.

“CHP plants utilising anaerobic digestion, are able to biodegrade waste organic materials in order to create lower cost energy, and power everything from air conditioning, to heating and lighting.”

Morris Lubricants is a British company that has been manufacturing lubricants in Shrewsbury since 1869. Continuous development over 145 years has seen the Company grow to become one of Europe's leading oil blenders and marketers, with an enviable reputation for quality and service.